Cooper Tire launches new logo, new image

Las Vegas, Nevada — Cooper Tire and Rubber Co.has introduced a new look that, it claims, embodies the company’s position as a leading tyre brand. The logo was unveiled on Wednesday to the automotive industry with a news conference at the SEMA Show, held annually in Las Vegas.

“The transformation of our brand reflects our uncompromising commitment to compete with the best in the world as a manufacturer and marketer of great tires for all consumers, regardless of what they drive, on the road or…

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