Akron, Ohio — Goodyear tire has started promoting winter tyres into the North American market for this year.
The company suggests consumers often wait until “Groundhog Day” before fitting winter tyres, and attempts to tell tham that this is not a good strategy.
In a press release, Goodyear says, “Andy Traicoff, director of Dunlop marketing in North America, said dealers began receiving winter tire shipments in August when most were enjoying beach weather. Production started in the spring.”
The company continues, “In Europe, tiremakers suggest switching from…