Behrendt, Ford Europe want to maximise the use of proven parts

Automotive News Europe

Reusing proven systems and components is one way Ford Europe aims to meet customer demand for new products without sacrificing quality. Birgit Behrendt, Ford Europe vice president of purchasing, says it just makes sense to keep using the parts that customers like. Behrendt shared her views on reuse, the rising cost of commodities and Ford Europe’s relationship with suppliers when she met with Automotive News Europe’s Olive Keogh at the company’s European headquarters in Cologne, Germany.

To what extent are consumer expectations adding to…

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