DIANA T. KURYLKO | Automotive News | 5/23/05
Audi has attacked quality problems with evangelical passion, reversing a less-than-stellar reputation in the last three years.
Audi jumped three spots to No. 8 in the J.D. Power and Associates 2005 Initial Quality Study released last week. The latest improvement clears another hurdle for the German brand, which set out to improve its quality in 2002 when it languished below the industry average.
Audi’s effort began by accepting the idea that listening to the U.S. customers pays off.