Lanxess aims to raise rubber chemicals profitability

Cologne Germany–Lanxess AG is increasing prices of rubber chemicals at the expense of market share. According to Dr. Ulrich Koemm, member of the board of management, the company is not prepared to sell rubber chemicals at a loss, even if this means losing market share.

Koemm described the rubber chemical business as “close to a disaster” in terms of profitability in 2003 and through most of 2004. In the middle of 2004, said Koemm, Lanxess completely changed the strategic focus of the business, and declined…

To read more,please login or register below.

Register
This is the first step to more free
content, user offers, subscriptions
and more.
Login
Log in here using the Email Address
and Password you signed up with