Dunlop offers ‘Treadheads’ at US automotive aftermarket show

Las Vegas, Nevada-Brave visitors to the Specialty Equipment Market Association (SEMA) show in Las Vegas 2-5 Nov can get their hair styled in the design of a Dunlop tyre tread pattern.

Just a few days after unveiling its new Direzza DZ101 tyre, Dunlop is using the SEMA show for this ‘Treadhead’ promotion, to call attention to the design of the new tyre’s tread pattern-as shown in the photograph.

“The Dunlop brand is appealing to real driving enthusiasts,” said Andy Traicoff, Dunlop’s director of consumer marketing in…

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