Cooper to market Kenda tyres in North America

By Liz White, ERJ staff

Findlay, Ohio-Cooper Tire & Rubber Co. is to be the exclusive marketer of Kenda radial passenger and radial light truck tyres in the US and Canada, following an agreement between Cooper and the US arm of the Taiwanese firrn, American Kenda Rubber Industrial Co. Ltd (Kenda USA Corp.).

According to Phillip Caris, Cooper’s vice president, sales and marketing, the deal is “a logical extension of our ongoing relationship with Kenda Tire.” Caris added that the strategy “provides Cooper with additional flexibility…

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