Conti-Sime JV launches first ‘Made-in-Malaysia’ products

Kuala Lumpur–Continental Sime Tyre Sdn Bhd (CST) has introduced its first products which are made in the company’s joint-venture plant in Selangor, Malaysia, according to a report in Sunday’s New Straits Times

The two products were launched in Malaysia last week under the name, ComfortContact-1 and SportsContact-1. CST sales and marketing director Choong Kee Seng was quoted as saying, “We are embarking on a RM2.2 million (€470 000) media campaign to build brand- awareness of the Continental range”.

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